Fifa 10

Pruduction:
FIFA 10 is the 18th title in Electronic Arts FIFA series. Developed by EA Canada, it was published by Electronic Arts worldwide under the EA Sports label.
In manager mode there is an optional new Assistant Manager which alters your team automatically before games. E.g if your next game isn't a big game it will change your team to start players that would usually start on the bench.
Pre-Season friendlies are introduced on the PS3 and Xbox 360 to see how strong your squad is and what changes you may need to make to your team.
Also you can set the Board difficulty now so that rather than being given loads of money from sponsors etc the board controls your funds.

Marketing:
One noticeable difference in the Fifa 10 marketing process is that they don't just have one new improved feature in gameplay that the focus on. E.g in previous Fifa releases they would usually focus on one new feature such as new improved headers, with Fifa 10 they didn't focus on one thing. They simply advertised it using real footballers for example running onto a pitch or playing and compared it to the game footage.
Also Fifa 10 is only the second game to sponsor an actual club, Swindon Town
The biggest thing with marketing Fifa is it's on going rivalry with PES (Pro Evolution Soccer) and the main advantage of Fifa is that EA have gone to the premier league and have got the license to use all the clubs real kits so that Konami (makers of PES) cannot do this. They therefore have more authenticity on there teams and game play.

Distribution:
Fifa is distributed world wide.
One main feature of distribution is the front covers. For example the front cover from the UK game shows Walcott, Rooney and Lampard. All these are English high profile players. Where as on the Spanish version it features Xavi and Karim Benzema. Xavi being a high profile player for Spain.

Consumption:
According to EA, the latest edition in FIFA series is the fastest selling sports game ever in Europe, selling 1.7 million copies in its first week. It is the biggest All Formats No1 launch since Grand Theft Auto IV, generating 48% more sales than its predecessor, FIFA 09 edging past Grand Theft Auto: San Andreas. FIFA 10 has received high critical acclaim, with a 91% aggregate rating at Metacritic[33] and a 90% aggregate rating on GameRankings.